Lubna Naeem

FOUNDER & CEO

I am proud to lead a dedicated team focused on turning challenges into opportunities for our clients throughout the UAE and GCC.

At Hxperts, our mission is to empower organizations to achieve sustainable growth and long-term success in today’s fast-paced and constantly changing business environment. We are dedicated to helping our clients not only adapt to these changes but also seize new opportunities, enabling them to thrive in a competitive marketplace.

We take pride in our deep understanding of the unique complexities and vast potential of the dynamic region we serve. From its rich cultural diversity to its rapidly evolving industries, the UAE and GCC present both challenges and opportunities. By fostering close collaboration with our clients and tailoring strategies to align with the local culture, business practices, and economic landscape, we deliver solutions that are both relevant and impactful.

Our leadership brings invaluable insights and global perspectives to our work. As the Director of the WeTel World Forward Economy Forum, and Advisor for both BNK Group and Food Hack, we are uniquely positioned at the intersection of innovation, entrepreneurship, and economic development. These roles enrich our understanding of emerging trends and empower us to deliver forward-thinking strategies that are rooted in real-world application.

Our approach blends visionary strategic insights with practical, actionable solutions designed to create measurable results. We work to establish clear pathways for our clients to achieve their goals, focusing on optimizing operations, enhancing productivity, and driving innovation. Our aim is to enable businesses to flourish while building a foundation for lasting impact and resilience. Together, we are not only shaping successful organizations but also contributing to a brighter future for the communities they serve. We believe in aligning business growth with the region’s broader vision, creating value that extends beyond financial performance.

Thank you for choosing Hxperts as your trusted partner on this transformative journey. Let’s create a legacy of success and shared prosperity.

Ms Lubna Naeem

Founder &  CEO

Awards & Recognition

She awards UAE for "Top ladies in Business Category"

Wellness, Technology, Fashion woman award for "Champion in corporate non-clinical leadership"

De Montfort University, Dubai for " Distinguished Woman Achiever" on International Women's Day.

SuperMOM award.

WeHEIS Awards by TheXpats Insiders for "Unwavering Commitment to Outstanding Leadership"

"Top 50 Global inspirational women" by Titanium magazine.

"Healthcare Influencer Award" by WeTel TV, UAE.

Certificate by Medgate Today magazine for being Top Influential & Inspiring Women leaders in healthcare.

Panel and Keynote Speaker

9

HBMSU (Hamdan bin mohammed smart university) on Innovation Day topic- Innovation for Entrepreneurship: An opportunity or a threat.

9

Britts Imperial university & EUCLEA business school topic- New ways to reinvent business processes.

9

The Xpats InsiderTraining Institute - Speaker and guest of honour at their graduation ceremony.

9

Amity University Dubai - Round table discussion with Dean on the new healthcare administration specialisation alongside with the dean of health faculty of community and health at Seneca polytechnic, Canada.

9

3rd Middle East digital health forum by Khaleej Times.

9

Britts Imperial university podcast for new learners and students on mindset and skill development required on practically on ground.

9

Global woman club of Dubai topic - Experiences embracing challenges,setbacks and triumphs.

9

Gulf news & Being she - Future Women Leader Forum 2024 "Breaking the glass ceilings"

9

Sisterhood TV show on Women Empowerment.

9

Universal Icon Awards by WEtel TV, UAE.

9

Global women Empowerment summit 2020- keynote speaker sharing journey of a courageous woman leader.

9

World Environmental Day & World Ocean Day on sustainability by Dubai Municipality & Funun Arts.

9

Invited on The Business Breakfast Show by Dubai eye 103.8 FM radio to share experience on fight against Covid.

9

EXPO 2020 DUBAI, UAE on Healthcare and Sustainability.

Newspaper/Magazine Feature

HEALTH Magazine- Top 10 healthcare magazines worldwide supported by DHA.

Ladies in Business magazine.

The Explore magazine editor writeup.

The Expats insiders hub magazine.

Tycoonsuccess.com online portal.

365 ARTplus magazine, Dubai edition (originally from Japan)

Cover page & feature in Medgate Today magazine as Inspirational women leaders along with Industry experts.

Gulf news & Khaleej Times.

Featured Interview on Octa - SME Hub.